Why Bother?
There should really be no reason to have to ask why your promotional activities should be conducted in a fair and compliant manner, firms have a duty to maintain the integrity of consumer prize draws and competitions. However, as the events of the last few years have shown, this is not always the case:
- The Sun Newspaper misused the term "Free" for a Twilight promotion- charging £1.99 for post and packing when the actual delivery cost was under 40p.
- Online voting promotions have suffered serious abuses of multiple votes, changes to rules mid-promotion & more
- A London agency lost a major drinks client when their online activity issued lewd comments to underage participants
- GCap Radio were fined £1.1million for not running a competition fairly.
- KitKat Big Brother instant win breached rules for independent supervision and winner selection
- Bic Soleil breached rules for instant win promotions
- GMTV were fined £2million for picking winners ahead of the closing date ( and not independently)
- BBC were fined £50,000 for running a phone-in vote and ignoring the public decision
- ITV fined £13.5m for breaches of best practice with their promotions.
Using the services of PromoVeritas will enhance the reputation of your promotion by ensuring that you are SEEN to be compliant. You will stand out from your rivals and be able to enjoy a good nights’ sleep. Agencies can concentrate on what they do best - creativity and client management - whilst we handle all those annoying back end functions. Promoters will know that they are protected and that their promotion will not cause them any trouble.
